During our most recent tweetup, the team here at SLS Consulting talked about Twitter, and how lawyers and law firms as well as other businesses can best utilize this valuable marketing tool.
While most attorneys are aware that they can use Twitter to share links to their blog posts and press releases, many forget that Twitter is another social media platform and fail to actually be social. Talking with other attorneys, discussing what’s happening in their local community, answering legal questions… there’s unfortunately so much lawyers fail to do on Twitter. Showing online audiences your personality can make them want to engage with you further.
We also talked about many common mistakes lawyers and law firms make on Twitter, such as only sharing links, and not including a description of the link when posting the tweet. Both actions scream, “SPAM!” Attorneys should also shy away from including trending hashtags with their tweets in order to appear in Top Tweets searches, unless including the hashtag is actually relevant. Consistently tweeting is also key; users will be turned off if an account has a flurry of activity only to not tweet for days or even weeks at a time.
Importantly, links on Twitter are valuable, particularly when tweeted from established accounts. In particular, when a link is retweeted, doing so is found to translate to rankings increases in organic search. Search engine giants Google and Bing incorporate data from Twitter as well as other social media platforms into their search results, making the activity on Twitter all the more valuable.
We also discussed what can make Twitter accounts successful. For that information and more, read the transcript of this tweetup, “Successful Twitter Accounts and SEO“, on our Facebook page or send @LegalBlogs on Twitter a direct message or tweet.
This coming week, the topic of our tweetup will be the value of LinkedIn for attorneys. To participate, join us on Twitter on Friday at 10 a.m. PST and include #knowSEO with your tweets. Be sure to search the hashtag to follow the discussion, and feel free to ask questions! We hope to talk to you soon!