Facebook is notorious for adjusting user privacy settings, consequently resetting personal profile settings in the process. What this has meant for users is that, all of a sudden, their profile privacy settings have essentially been lifted, allowing non-friends to view content on their profiles. In order to restore previous privacy settings, Facebook users must go into their settings and specify the degree of privacy they would prefer. This has been the case time and time again, with many users complaining about the setting changes, but ultimately complying with the changes and simply going with the flow.
If Facebook was content with its current position as a popular social networking site, users wouldn’t have anything else to worry about other than adjusting their settings every few months. However, as the world’s largest social network, Facebook is constantly looking for ways to attract users and expand its market share. After a partnership was struck with Microsoft late last year, Facebook has branched out into local search, but doing so in an all encompassing way that is sure to alter the landscape of social networking and search for years to come. That is, Facebook recently announced the creation of its Open Graph, which attempts to blanket a user’s internet experience under Facebook’s social networking portal.