Articles Tagged with tweetup

At our most recent tweetup, the SLS Consulting team discussed press releases, and how, although the Internet has changed since they were first implemented, they still play a critical part in every legal Internet marketing strategy.

These days, attorney press releases have to be carefully optimized, though not excessively, in order to rank well in search engines for relevant keywords and terms. Having an optimized press release gives a website valuable backlinks for credible news sites, which only serves to further increase the ranking of the website for those keywords. Press releases also have long-term SEO value since they are indexed and maintained on third-party sites. It is an important distinction to make that press releases are not blogs; rather, they are more extensive and focus more on unique, newsworthy items, while blogs tend to be more general interest and information pieces.
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LinkedIn and how attorneys can best utilize this important social networking site was the topic of SLS’s most recent tweetup. Along with a few other participants, the SLS Consulting team discussed and shared several valuable tips.

Many people fail to see that LinkedIn can be a critical component of a legal marketing strategy, and simply pass it off as another Facebook. This is nowhere near true, and for attorneys particularly, it is a place business professionals can establish themselves as an authority in their field. LinkedIn also offers attorneys and other professionals a place to interact with one another, which may result in referrals.
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For our sixth weekly tweetup, held on August 5, the SLS Consulting team discussed the popular social networking platform Facebook, as well as using it as a part of an effective marketing strategy for attorneys, law firms, and other businesses.

Many attorneys balk at the idea of marketing themselves or their law firm on Facebook, but doing so can be incredibly valuable. Having a Facebook Page provides an opportunity to highlight the firm’s strengths, facilitate discussion by sharing interesting articles relating to the community or law, as well as a place to interact with others, which is critical.
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