Every company with at least an interest in having a social media presence has put their brand online in at least one of the major social networking sites. While these businesses will not make nearly as much of an impact as those that wholeheartedly pursue a strong social media presence, even those who are trying to use just one site to its full extent may be overlooking important aspects.
These sites are meant to be easily used by any and all consumers, but also have deeper content and greater uses that are not known by everyone. If you are serious about using these sites in the social media marketing of your company, be aware of these aspects and consider their benefits.
Web pages can be programmed to display Twitter Cards when linked to on the social media site. Tweets that contain a link will provide a dropdown that contains a peek at the page, giving followers a chance to better see the sites that are linked. There are seven types of cards that display information, photos, apps, videos, and products.
While these can be informally used by people on the site, company’s can turn Facebook Notes into a type of surrogate web page or article. By creating a strong layout and using photos, these can look more professional. Additionally, Facebook ranks notes well on the newsfeed, exposing followers to more of your content.
LinkedIn Company Pages
By giving your company a definitive presence on LinkedIn, you will be able to better connect with other businesses and people in your field who are strictly looking to make professional connections. These pages will also provide information on your services and products while spreading information about your company’s goals.
YouTube allows users to write and upload their own captions for their videos, which has two unique benefits. First, by writing your own captions, you will get rid of the laughably inaccurate ones created by the site’s application. Hearing impaired users will thank you for this. Second, search engines crawl these video transcripts, which can boost your videos rankings online.
Because of their ability to allow multiple people to converse online at the same time, companies can use Google+ Hangouts in two different fashions. First, companies can advertise a specific time in which customers and followers can talk with members of the business and discuss various topics. This can help clients feel more connected and bring focus to various products or services. Second, businesses can use it internally to connect employees with one another when they are physically separated to create better communication within the company.
Marketing Tailored to Your Unique Goals
Implementing these elements into your online campaign can seem overwhelming, but their benefits are worth the hard work. With the help of the social media marketing team at SLS Consulting, your company can have the consistent and high quality presence online that you need for a better online presence and better client interaction. To learn more about our years of success and how we can help you, call us today at (323) 254-1510.